APA Edition Citation

Katz, H. E. (2010). Media handbook: A complete guide to advertising media selection, planning, research, and buying (4th ed.). Routledge.

Chicago Edition Citation

Katz, Helen E. Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. 4th ed. New York: Routledge, 2010.

MLA Edition Citation

Katz, Helen E. Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. 4th ed. Routledge, 2010.