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Sage brief guide to marketing ethics.

Detalles Bibliográficos
Formato: Printed Book
Publicado: Los Angeles : SAGE, c2012.
Materias:
LEADER 00688cam a2200157 a 4500
020 |a 9781412995146 (pbk. : acidfree paper) 
082 0 0 |a 174.4  |b SAG 
245 0 0 |a Sage brief guide to marketing ethics. 
260 |a Los Angeles :  |b SAGE,  |c c2012. 
300 |a viii, 218 p. ; 
500 |a "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover. 
650 0 |a Marketing 
650 0 |a Business ethics. 
942 |c BK 
999 |c 34361  |d 34361 
952 |0 0  |1 0  |4 0  |6 174_400000000000000_SAG  |7 0  |8 Stack  |9 36349  |a KUCL  |b KUCL  |c Stack  |d 2015-08-19  |l 0  |o 174.4 SAG  |p 31383  |r 2015-08-19  |w 2015-08-19  |y BK