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Sage brief guide to marketing ethics.
| Format: | Printed Book |
|---|---|
| Publié: |
Los Angeles :
SAGE,
c2012.
|
| Sujets: |
| Description: | "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover. |
|---|---|
| Description matérielle: | viii, 218 p. ; |
| ISBN: | 9781412995146 (pbk. : acidfree paper) |