Strategic brand management for B2B markets :

Bibliografiska uppgifter
Huvudupphovsman: Sarin, Sharad
Materialtyp: Printed Book
Publicerad: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010.
Ämnen:
Branding (Marketing)
Brand name products
Product management.
Marketing management
Management
Industrial marketing.

Kannur University

Beståndsuppgifter i Kannur University
Signum: 658.827 SAR/H
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