Strategic brand management for B2B markets :

Sonraí Bibleagrafaíochta
Príomhúdar: Sarin, Sharad
Formáid: Printed Book
Foilsithe: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010.
Ábhair:
Branding (Marketing)
Brand name products
Product management.
Marketing management
Management
Industrial marketing.

Kannur University

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