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Strategic brand management for B2B markets :

Dettagli Bibliografici
Autore principale: Sarin, Sharad
Natura: Printed Book
Pubblicazione: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010.
Soggetti:
LEADER 00730cam a2200205 a 4500
020 |a 9788132105220 (PB) 
082 0 0 |a 658.827  |b SAR/H 
100 1 |a Sarin, Sharad. 
245 1 0 |a Strategic brand management for B2B markets : 
260 |a New Delhi :  |b Response Books ;  |a Thousand Oaks, Calif. :  |b Sage Publications,  |c 2010. 
300 |a xix, 262 p. :  |b ill. ; 
650 0 |a Branding (Marketing) 
650 0 |a Brand name products 
650 0 |a Product management. 
650 0 |a Marketing management 
650 0 |a Management 
650 0 |a Industrial marketing. 
942 |c BK 
999 |c 34097  |d 34097 
952 |0 0  |1 0  |4 0  |6 658_827000000000000_SARH  |7 0  |8 Stack  |9 36070  |a KUCL  |b KUCL  |c Stack  |d 2015-08-03  |l 0  |o 658.827 SAR/H  |p 31421  |r 2015-08-03  |w 2015-08-03  |y BK