Strategic brand management for B2B markets :

Sonraí Bibleagrafaíochta
Príomhúdar: Sarin, Sharad
Formáid: Printed Book
Foilsithe: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010.
Ábhair:
Branding (Marketing)
Brand name products
Product management.
Marketing management
Management
Industrial marketing.
Cur Síos
Cur Síos Fisiciúil:xix, 262 p. : ill. ;
ISBN:9788132105220 (PB)

Míreanna Comhchosúla