Strategic brand management for B2B markets :

Détails bibliographiques
Auteur principal: Sarin, Sharad
Format: Printed Book
Publié: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010.
Sujets:
Branding (Marketing)
Brand name products
Product management.
Marketing management
Management
Industrial marketing.
Description
Description matérielle:xix, 262 p. : ill. ;
ISBN:9788132105220 (PB)

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