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Twenty four brand mantras; finding a place in the minds and hearts of consumers

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Xehetasun bibliografikoak
Egile nagusia:	Kapoor, Jagdeep
Formatua:	Printed Book
Argitaratua:	New Delhi Response 2001
Edizioa:	2nd
Gaiak:	Marketing > Management

Antzeko izenburuak

Brand mantras ; finding a place in the minds and hearts of consumers /
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Consumer behaviour: Dynamics of building brand equity
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