APA Edition Citation

Kapoor, J. (2001). Twenty four brand mantras; finding a place in the minds and hearts of consumers (2nd.). Response.

Chicago Edition Citation

Kapoor, Jagdeep. Twenty Four Brand Mantras; Finding a Place in the Minds and Hearts of Consumers. 2nd. New Delhi: Response, 2001.

MLA Edition Citation

Kapoor, Jagdeep. Twenty Four Brand Mantras; Finding a Place in the Minds and Hearts of Consumers. 2nd. Response, 2001.