APA Edition Citation

Mahajan. (2010). Total customer value management: Transfering business thinking. Sage.

Chicago Edition Citation

Mahajan. Total Customer Value Management: Transfering Business Thinking. New Delhi: Sage, 2010.

MLA Edition Citation

Mahajan. Total Customer Value Management: Transfering Business Thinking. Sage, 2010.

Warning: These citations may not always be 100% accurate.