Aesthetics in marketing /

Bibliographic Details
Main Author: Baisya, Rajat K.
Other Authors: Das, G. Ganesh
Format: Printed Book
Published: New Delhi ; Thousand Oaks, Calif. : Response Books, 2008.
Subjects:
Market segmentation.
Consumers' preferences.
New products.
Aesthetics. > Management
Description
Item Description:Includes bibliographical references and index.
Physical Description:313 p. : ill. ;
ISBN:9780761935957 (paper back)

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