APA Edition Citation

Stanton, W. J. e. a. (1994). Fundamentals of marketing (10th ed.). Mc Graw-Hill.

Chicago Edition Citation

Stanton, William J. et al. Fundamentals of Marketing. 10th ed. New York: Mc Graw-Hill, 1994.

MLA Edition Citation

Stanton, William J. et al. Fundamentals of Marketing. 10th ed. Mc Graw-Hill, 1994.