Promotional culture and convergence : Markets, methods, media

Sonraí Bibleagrafaíochta
Údair Eile: Powell, Helen
Formáid: Printed Book
Foilsithe: Milton Park, Abingdon, Oxon : Routledge, 2013.
Ábhair:
Internet advertising.
Interactive marketing.
Branding (Marketing)

Kannur University

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