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Promotional culture and convergence : Markets, methods, media

Bibliographic Details
Other Authors: Powell, Helen
Format: Printed Book
Published: Milton Park, Abingdon, Oxon : Routledge, 2013.
Subjects:
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300 |a x, 238 pages :  |b illustrations ; 
650 0 |a Internet advertising. 
650 0 |a Interactive marketing. 
650 0 |a Branding (Marketing) 
700 1 |a Powell, Helen. 
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