Media research methods : Understanding metric and interpretive approaches

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Bibliographic Details
Main Author: Anderson, James A.
Format: Printed Book
Published: Los Angeles, Calif. : SAGE Publications, c2012.
Subjects:
Mass media
Description
Physical Description:xxi, 438 p. : ill. ;
ISBN:9781412999564 (pbk.)
1412999561 (pbk.)

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