Mishra,M.N. (1995). Sales promotion and advertising management (2nd ed.). HPH.
Παραπομπή Chicago StyleMishra,M.N. Sales Promotion and Advertising Management. 2nd ed. Mumbai: HPH, 1995.
Παραπομπή MLAMishra,M.N. Sales Promotion and Advertising Management. 2nd ed. HPH, 1995.
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