Mishra,M.N. (1995). Sales promotion and advertising management (2nd ed.). HPH.
Chicago ZitierstilMishra,M.N. Sales Promotion and Advertising Management. 2nd ed. Mumbai: HPH, 1995.
MLA ZitierstilMishra,M.N. Sales Promotion and Advertising Management. 2nd ed. HPH, 1995.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.