Mishra,M.N. (1995). Sales promotion and advertising management (2nd ed.). HPH.
Chicago Edition CitationMishra,M.N. Sales Promotion and Advertising Management. 2nd ed. Mumbai: HPH, 1995.
Cita MLAMishra,M.N. Sales Promotion and Advertising Management. 2nd ed. HPH, 1995.
Atenció: Aquestes cites poden no estar 100% correctes.