Mishra,M.N. (1995). Sales promotion and advertising management (2nd ed.). HPH.
Chicago Edition CitationMishra,M.N. Sales Promotion and Advertising Management. 2nd ed. Mumbai: HPH, 1995.
MLA Edition CitationMishra,M.N. Sales Promotion and Advertising Management. 2nd ed. HPH, 1995.
Warning: These citations may not always be 100% accurate.