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Using qualitative research in advertising :

Bibliographic Details
Other Authors: Morrison, Margaret A.
Format: Printed Book
Published: Thousand Oaks, Calif. : SAGE, c2012.
Edition:2nd ed.
Subjects:
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020 |a 9781412987240 (pbk. : alk. paper) 
020 |a 1412987245 (pbk. : alk. paper) 
082 0 0 |a 659.1072 
245 0 0 |a Using qualitative research in advertising : 
250 |a 2nd ed. 
260 |a Thousand Oaks, Calif. :  |b SAGE,  |c c2012. 
300 |a xv, 218 p. :  |b ill. ; 
650 0 |a Advertising 
650 0 |a Marketing research 
650 0 |a Qualitative research. 
700 1 |a Morrison, Margaret A. 
942 |c BK 
999 |c 32074  |d 32074 
952 |0 0  |1 0  |4 0  |6 659_107200000000000  |7 0  |8 Stack  |9 33958  |a KUCL  |b KUCL  |d 2015-05-22  |g 3168.00  |l 0  |o 659.1072  |p 38195  |r 2015-05-22  |y BK