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Using qualitative research in advertising :

Bibliographic Details
Other Authors: Morrison, Margaret A.
Format: Printed Book
Published: Thousand Oaks, Calif. : SAGE, c2012.
Edition:2nd ed.
Subjects:
Description
Physical Description:xv, 218 p. : ill. ;
ISBN:9781412987240 (pbk. : alk. paper)
1412987245 (pbk. : alk. paper)