APA Edition Citation

Morrison, M. A. (2012). Using qualitative research in advertising (2nd ed.). SAGE.

Chicago Edition Citation

Morrison, Margaret A. Using Qualitative Research in Advertising. 2nd ed. Thousand Oaks, Calif.: SAGE, 2012.

MLA Edition Citation

Morrison, Margaret A. Using Qualitative Research in Advertising. 2nd ed. SAGE, 2012.

Warning: These citations may not always be 100% accurate.