Consumer behavioral dimensions in rural marketing: a study with special reference to selected FMCG products in North Kerala(Ph.D Thesis) /

Détails bibliographiques
Auteur principal: Saji Kuriakose, T.
Format: Printed Book
Langue:English
Publié: Kannur: Kannur University, 2011.
Édition:Ph.D
Sujets:
Consumer behavior
FMCG industry
Management
Description
Publié:2011.
Description matérielle:306p.. CD

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