APA Edition Citation

Mathur,, B. (1994). Marketing management (1st.). Arihant.

Chicago Edition Citation

Mathur,, B.L. Marketing Management. 1st. Jaipur: Arihant, 1994.

MLA Edition Citation

Mathur,, B.L. Marketing Management. 1st. Arihant, 1994.

Warning: These citations may not always be 100% accurate.