Mathur,, B. (1994). Marketing management (1st.). Arihant.
Chicago Edition CitationMathur,, B.L. Marketing Management. 1st. Jaipur: Arihant, 1994.
Cita MLAMathur,, B.L. Marketing Management. 1st. Arihant, 1994.
Atenció: Aquestes cites poden no estar 100% correctes.