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Modern Marketing Management: Principles and Techniques /

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Bibliographic Details
Main Author:	Jain,, J.N
Other Authors:	Singh,, P.P
Format:	Printed Book
Language:	English
Published:	New Delhi: Regal, 2007.
Edition:	1
Subjects:	Marketing- Management Consumer behaviour Pricing policy Retailing- Wholesaling Consumerism Advertising- Public relation-sales promotion Online marketing

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