Jain,, J., & Singh,, P. (2007). Modern Marketing Management: Principles and Techniques (1.). Regal.
Chicago Edition CitationJain,, J.N, and P.P Singh. Modern Marketing Management: Principles and Techniques. 1. New Delhi: Regal, 2007.
MLA Edition CitationJain,, J.N, and P.P Singh. Modern Marketing Management: Principles and Techniques. 1. Regal, 2007.
Warning: These citations may not always be 100% accurate.