Guiltinan, J. P. (1997). Marketing management (6th ed.). Mc Graw-Hill.
Chicago Edition CitationGuiltinan, Joseph P. Marketing Management. 6th ed. New York: Mc Graw-Hill, 1997.
MLA Edition CitationGuiltinan, Joseph P. Marketing Management. 6th ed. Mc Graw-Hill, 1997.
Warning: These citations may not always be 100% accurate.