APA Edition Citation

Kinnear,Thomas C, & Taylor, J. R. (1996). Marketing research (5th ed.). Mc Graw-Hill.

Chicago Edition Citation

Kinnear,Thomas C, and James R. Taylor. Marketing Research. 5th ed. New York: Mc Graw-Hill, 1996.

MLA Edition Citation

Kinnear,Thomas C, and James R. Taylor. Marketing Research. 5th ed. Mc Graw-Hill, 1996.

Warning: These citations may not always be 100% accurate.