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| LEADER |
00668cam a2200157ua 4500 |
| 082 |
|
|
|a 659.1
|b TEL/E
|
| 245 |
1 |
0 |
|a Effective advertising : understanding when, how, and why advertising works /
|
| 260 |
|
|
|a New Delhi:
|b Response Books,
|c 2004.
|
| 300 |
|
|
|a 201p..
|
| 650 |
|
|
|a Advertising
|
| 650 |
0 |
|
|a Advertising effectiveness
|
| 700 |
0 |
2 |
|a Tellis,, Gerard J.
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 26876
|d 26876
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_100000000000000_TEL
|7 0
|8 Stack
|9 28631
|a KUCL
|b KUCL
|c Stack
|d 2014-05-23
|l 0
|o 659.1 TEL/
|p 28502
|r 2014-05-23
|y BK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_100000000000000_TELE
|7 0
|8 Stack
|9 44186
|a KUCL
|b KUCL
|c Stack
|d 2016-07-28
|g 495.00
|l 0
|o 659.1 TEL/E
|p 33617
|r 2016-07-28
|w 2016-07-28
|y BK
|