Citação norma APA

Tellis,, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Response Books.

Citação norma Chicago

Tellis,, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. New Delhi: Response Books, 2004.

Citação norma MLA

Tellis,, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Response Books, 2004.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.