Tellis,, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Response Books.
Styl ChicagoTellis,, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. New Delhi: Response Books, 2004.
Citace podle MLATellis,, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Response Books, 2004.
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