Cita APA

Tellis,, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Response Books.

Chicago Edition Citation

Tellis,, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. New Delhi: Response Books, 2004.

Cita MLA

Tellis,, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Response Books, 2004.