APA aipamena

Mohan, M. (1997). Advertising management concepts and cases. Tata Mc Graw Hill.

Chicago Style aipamena

Mohan, Manendra. Advertising Management Concepts and Cases. New Delhi: Tata Mc Graw Hill, 1997.

MLA aipamena

Mohan, Manendra. Advertising Management Concepts and Cases. Tata Mc Graw Hill, 1997.