APA Edition Citation

Mohan, M. (1997). Advertising management concepts and cases. Tata Mc Graw Hill.

Chicago Edition Citation

Mohan, Manendra. Advertising Management Concepts and Cases. New Delhi: Tata Mc Graw Hill, 1997.

MLA Edition Citation

Mohan, Manendra. Advertising Management Concepts and Cases. Tata Mc Graw Hill, 1997.

Warning: These citations may not always be 100% accurate.