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Advertising communication & promotion management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Published: |
Boston
Irwin Mc Graw-Hill
1996
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| Subjects: |
| LEADER | 00524cam a2200169ua 4500 | ||
|---|---|---|---|
| 020 | |a 0-07-115514-7 | ||
| 082 | |a 659.1 |b ROS/A | ||
| 100 | 0 | |a Rossiter, John R | |
| 245 | 1 | 2 | |a Advertising communication & promotion management |
| 260 | |a Boston |b Irwin Mc Graw-Hill |c 1996 | ||
| 300 | |a xvi,640p. | ||
| 650 | |a Management | ||
| 650 | 0 | |a Advertisement management | |
| 700 | |a Percy, Larry | ||
| 942 | |c BK | ||
| 999 | |c 2554 |d 2554 | ||
| 952 | |0 0 |1 0 |4 0 |6 659_100000000000000_ROSA |7 0 |9 2667 |a KUCL |b KUCL |d 2014-05-23 |l 0 |o 659.1 ROS/A |p 05682 |r 2014-05-23 |y BK | ||