Cita APA

Rossiter, J. R., & Percy, L. (1996). Advertising communication & promotion management. Irwin Mc Graw-Hill.

Chicago Edition Citation

Rossiter, John R., i Larry Percy. Advertising Communication & Promotion Management. Boston: Irwin Mc Graw-Hill, 1996.

Cita MLA

Rossiter, John R., i Larry Percy. Advertising Communication & Promotion Management. Irwin Mc Graw-Hill, 1996.