Raju,, M., & Prabhakara Rao,, I. (2008). Fundamentals of marketing. Excel books.
Chicago Edition CitationRaju,, M.S, and I.V Prabhakara Rao. Fundamentals of Marketing. New Delhi: Excel books, 2008.
MLA Edition CitationRaju,, M.S, and I.V Prabhakara Rao. Fundamentals of Marketing. Excel books, 2008.
Warning: These citations may not always be 100% accurate.