Modern advertising management: principles and techniques /

Míreanna Comhchosúla

• Advertising and promotion : communicating brands /
  le: Hackley, Christopher E.
  Foilsithe: (2005)
• Advertising and sales promotion
  le: Kasmi, S H H
  Foilsithe: (2007)
• Cases in advertising and promotion management
  le: Patti, Charles H.
  Foilsithe: (1983)
• Advertising communications and promotion management
  le: Rossiter, John R.
  Foilsithe: (1997)
• Advertising management
  le: Narayan, B.
  Foilsithe: (1998)