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Modern advertising management: principles and techniques /

Detalles Bibliográficos
Autor principal:	J.N.Jain
Otros Autores:	P.P.Singh
Formato:	Printed Book
Lenguaje:	English
Publicado:	New Delhi: Regal, 2007.
Materias:	Management Advertising management Categories of advertising Advertising budgeting Sales promotion

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