J.N.Jain & P.P.Singh. (2007). Modern advertising management: Principles and techniques. Regal.
Chicago Edition CitationJ.N.Jain and P.P.Singh. Modern Advertising Management: Principles and Techniques. New Delhi: Regal, 2007.
MLA Edition CitationJ.N.Jain and P.P.Singh. Modern Advertising Management: Principles and Techniques. Regal, 2007.
Warning: These citations may not always be 100% accurate.