Luck, D. J., & Rubin, R. S. (1999). Marketing research (7th ed.). Prentice Hall.
Chicago Edition CitationLuck, David J., and Ronald S. Rubin. Marketing Research. 7th ed. New Delhi: Prentice Hall, 1999.
Deismireacht MLALuck, David J., and Ronald S. Rubin. Marketing Research. 7th ed. Prentice Hall, 1999.
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