APA Edition Citation

Luck, D. J., & Rubin, R. S. (1999). Marketing research (7th ed.). Prentice Hall.

Chicago Edition Citation

Luck, David J., and Ronald S. Rubin. Marketing Research. 7th ed. New Delhi: Prentice Hall, 1999.

MLA Edition Citation

Luck, David J., and Ronald S. Rubin. Marketing Research. 7th ed. Prentice Hall, 1999.