Ramaswamy, V., & Namakumari, S. (2009). Marketing management (4th.). Macmillan.
Chicago Edition CitationRamaswamy, V.S, and S. Namakumari. Marketing Management. 4th. London: Macmillan, 2009.
MLA Edition CitationRamaswamy, V.S, and S. Namakumari. Marketing Management. 4th. Macmillan, 2009.
Warning: These citations may not always be 100% accurate.