APA Edition Citation

Assael, H. (2005). Consumer behavior: A strategic approach. Biztantra.

Chicago Edition Citation

Assael, Henry. Consumer Behavior: A Strategic Approach. New Delhi: Biztantra, 2005.

MLA Edition Citation

Assael, Henry. Consumer Behavior: A Strategic Approach. Biztantra, 2005.

Warning: These citations may not always be 100% accurate.