APA Edition Citation

RaviKumar,V.V. (2006). Niche marketing: Concepts and experiences. The ICFAI University Press.

Chicago Edition Citation

RaviKumar,V.V. Niche Marketing: Concepts and Experiences. Hyderabad: The ICFAI University Press, 2006.

MLA Edition Citation

RaviKumar,V.V. Niche Marketing: Concepts and Experiences. The ICFAI University Press, 2006.

Warning: These citations may not always be 100% accurate.