Cita APA

Parthasarathy. (2005). Media planning: Concepts and experience. The ICFAI University Press.

Chicago Edition Citation

Parthasarathy. Media Planning: Concepts and Experience. Hyderabad: The ICFAI University Press, 2005.

Cita MLA

Parthasarathy. Media Planning: Concepts and Experience. The ICFAI University Press, 2005.