Sanjib Dutta. (2003). Marketing management: Concepts and cases. The ICFAI University Press.
Chicago Edition CitationSanjib Dutta. Marketing Management: Concepts and Cases. Hyderabad: The ICFAI University Press, 2003.
MLA Edition CitationSanjib Dutta. Marketing Management: Concepts and Cases. The ICFAI University Press, 2003.
Warning: These citations may not always be 100% accurate.