Shajahan, S. (2006). Relationship marketing: Text & cases. Tata McGraw-Hill.
Chicago Edition CitationShajahan, S. Relationship Marketing: Text & Cases. New Delhi: Tata McGraw-Hill, 2006.
MLA Edition CitationShajahan, S. Relationship Marketing: Text & Cases. Tata McGraw-Hill, 2006.
Warning: These citations may not always be 100% accurate.