Magic numbers for consumer marketing: key measures to evaluate marketing success

Antzeko izenburuak

• Magic numbers for consumer marketing Key measures to evaluate marketing success /
  nork: Davis, John
  Argitaratua: (2007)
• Competitive positioning: Key to market success
  nork: Hooley, Graham J; Saunders, John
  Argitaratua: (1993)
• Successful marketing
  nork: Aguna,Siddharth
  Argitaratua: (1999)
• Successful marketing /
  nork: Rowson, Pauline .
  Argitaratua: (2002)
• Competitive positioning : the key to market success
  nork: Hooley, Graham J
  Argitaratua: (1993)